September 21, 2009
It’s interesting as the football season arrives, all the guys at work start talking about it. Suddenly, I am starting to connect with people whom I have seen before, yet never spoken with. Now we have something in common and we’ll exchange a few words as we greet. If you are an agent for change, [...]
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September 18, 2009
Take a look at this picture. If your product or service is worth mentioning, people will spread it for you. But if your product is only “good”, and not exceptional, it’ll only end up targeting the very middle of the population (who are good at ignoring your messages). So why not create something worthwhile mentioning? [...]
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