Social Media Spread News

January 15, 2010

Here is an example of Social Media spreading news.
My friend Yaneth White (my old college classmate) told everyone in Facebook something I have not heard in the mainstream news.
Social Media is a useful tool to spread news. It’s up to us to utilize it for our benefit.
Here is a remarkable way to tell a story [...]

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Word of Mouth Marketing By Dunkin Donuts

December 9, 2009

Here is a smart word of mouth marketing by Dunkin Donuts.
Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit.
Each month, Dunkin Donuts is running different promotions:

Tuesdays in December 2009 – firefighters
Tuesdays in January 2010 – police
Tuesdays in February 2010 – teachers
Tuesdays in March 2010 [...]

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Wells Fargo, Delight Your Customers or Go Home

December 3, 2009

This is what happened to my wife yesterday.
Wells Fargo calls up our house and said, “We’d like to appreciate you for being a valued customer and would like to offer you our great life insurance”. A few moments later, the lady who made the initial call, hands the call to her male manager. He said [...]

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Do You Want to Live Somewhere Safe? Move to Gilbert

November 24, 2009

If you’re thinking about moving to the East Valley and looking for a very safe place to live, you might want to consider Gilbert. AZ Central reports Gilbert being the #24 safest city in America.
Mesa ranks as #170 (not bad), but we have a little bit of catch up to do. In fact, it cannot [...]

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The Courage to Be Different

November 11, 2009

I blog about unconventionality, and I tell you, that’s a very lonely world. People wonder why I blog about such a seemingly unpopular subject and tell me to write something “more people” will be interested in reading. They tell me how I can get more traffic that way, and how I can profit from ad [...]

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Mesa Wants You to Be Remarkable

November 5, 2009

One of the most frequently asked questions I receive being online is how to rank highly in search engines. People believe there has to be some way to beat the competitor, and if you can figure it out, Google will bless them with more customers, right?
My belief in SEO or search engine optimization is unconventional. [...]

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Why Cheesecake Factory Is Better Than Macaroni Grill

October 29, 2009

My wife calls Macaroni Grill in Mesa to request for a reservation. It was for a large party (28 people) and the response from Macaroni Grill went like this.
“Uh… that’s a lot of people and we can only do set menu”. Besides,  they didn’t want to help break the bills into individual — this was [...]

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Why Grocery Stores Go Out of Business in Arizona

October 27, 2009

I’ve always been critical about the ways grocery stores market every day. I think it’s full of “bad examples”. Unless I am inside Fresh and Easy, Trader Joe’s, Whole Foods or Sprouts, I won’t know any difference whenever visiting places like Basha’s or Albertson’s.
Then there are service friendly ones, such as Safeway, Vons and Fry’s. [...]

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How to Thrive and Profit In Bad Economy – Ignore Everyone

October 22, 2009

One of the biggest obstacles for achieving anything remarkable is the fear of feeling stupid. Nobody wants to feel or appear stupid, and people do anything they can to avoid it. So, it stops people from doing something worthwhile achieving, killing an idea that could otherwise produce great outcome.
The problem is, nobody knows which idea [...]

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Honesty Is Always Good and Authentic

October 19, 2009

Gotta love Sun Devil fans.
On Saturday, ASU QB Danny Sullivan had the best day of his career.  After being booed by his own crowd last Saturday against Washington State, Sullivan makes a 50 yard pass at 5 sec left in the 4th quarter to win against Washington this past week. The QB committed 3 interceptions [...]

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