Posts tagged as:

branding

Wells Fargo, Delight Your Customers or Go Home

December 3, 2009

This is what happened to my wife yesterday.
Wells Fargo calls up our house and said, “We’d like to appreciate you for being a valued customer and would like to offer you our great life insurance”. A few moments later, the lady who made the initial call, hands the call to her male manager. He said [...]

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Mesa Wants You to Be Remarkable

November 5, 2009

One of the most frequently asked questions I receive being online is how to rank highly in search engines. People believe there has to be some way to beat the competitor, and if you can figure it out, Google will bless them with more customers, right?
My belief in SEO or search engine optimization is unconventional. [...]

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Why Cheesecake Factory Is Better Than Macaroni Grill

October 29, 2009

My wife calls Macaroni Grill in Mesa to request for a reservation. It was for a large party (28 people) and the response from Macaroni Grill went like this.
“Uh… that’s a lot of people and we can only do set menu”. Besides,  they didn’t want to help break the bills into individual — this was [...]

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How to Find Local Fans Who Can Spread News About Your Organization

October 13, 2009

Recently, I’ve signed my son up for classes taught at community centers. One is an organized sport which was opened at Las Sendas Clubhouse where we live, other two were classes at Red Mountain Multigenerational Center on Adobe and Power.
This article by Arizona Republic shows many professionals are teaching at community centers for what they would normally charge [...]

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Tweeting Your Mesa AZ Business Like a NFL Player

October 6, 2009

Recently, Mashable listed top 20 “Must Follow” NFL tweets. There are players like Reggie Bush and Larry Fitzgerald mentioned. As you probably know, Twitter is also popular among NBA athletes.
What does this mean to the public?
It means… instead of hearing what Larry Fitzgerald says about the recent loss against Indianapolis Colts through the radio wave of ESPN, you get to hear directly from Larry.

It [...]

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Giving Customers More Reasons to Talk About Your Business

September 23, 2009

Take a look at the picture below, guys at Boing Boing picked up an article and picture of a bookstore that converted church. 
This is brave, but certainly not boring.  A move like this will get people to talk more about an organization — you can do the same.

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First Step to Becoming an Agent of Change

September 21, 2009

It’s interesting as the football season arrives, all the guys at work start talking about it.  Suddenly, I am starting to connect with people whom I have seen before, yet never spoken with.  Now we have something in common and we’ll exchange a few words as we greet.
If you are an agent for change, you [...]

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FREE Marketing Idea

September 18, 2009

Take a look at this picture.  If your product or service is worth mentioning, people will spread it for you.  But if your product is only “good”, and not exceptional, it’ll only end up targeting the very middle of the population (who are good at ignoring your messages).
So why not create something worthwhile mentioning?

Mario’s Cafe [...]

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If You Don’t Reward Everyone Your Ideas Will Spread Far and Wide

September 4, 2009

Here is a unique way to spread news about your business.  Read what Robert Paul Salon of Ahwautakee is doing.
They’re giving free haircuts for teachers.  Instead of blowing hundreds of dollars on advertising created by people who may only know a little about running effective ads, this act of service spreads news about the salon [...]

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Chevy Doesn’t Have to Be Like Honda

September 1, 2009

Washington Post reports August Sales Vary Among Auto Makers in US.  In the article, it reports General Motors cars and light truck sales dropped by 20% compared to last August.

What happened to Cash 4 Clunker?  Didn’t it help every auto maker?  Apparently not, but Chevy’s Total Confidence Plan was supposed to work.
Chevy Doesn’t Have to [...]

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