December 9, 2009
Here is a smart word of mouth marketing by Dunkin Donuts.
Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit.
Each month, Dunkin Donuts is running different promotions:
Tuesdays in December 2009 – firefighters
Tuesdays in January 2010 – police
Tuesdays in February 2010 – teachers
Tuesdays in March 2010 [...]
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October 27, 2009
I’ve always been critical about the ways grocery stores market every day. I think it’s full of “bad examples”. Unless I am inside Fresh and Easy, Trader Joe’s, Whole Foods or Sprouts, I won’t know any difference whenever visiting places like Basha’s or Albertson’s.
Then there are service friendly ones, such as Safeway, Vons and Fry’s. [...]
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