Here is a smart word of mouth marketing by Dunkin Donuts.
Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit.
Each month, Dunkin Donuts is running different promotions:
- Tuesdays in December 2009 – firefighters
- Tuesdays in January 2010 – police
- Tuesdays in February 2010 – teachers
- Tuesdays in March 2010 – nurses
- Tuesdays in April 2010 – active military personnel
Bonuses only designed to reward limited group of people connect one village of people to another.
People are loyal to businesses who give them access to limited promotion. But unlike the bogus rewards given at grocery stores, the promotion here needs to be very exclusive to create scarcity.
Can you create something like this for your business? You bet! Just get creative and think of people who are already connected with each other as a group.
If you can’t get enough following by limiting the promotion to one demographic of people, you can broaden the promotion by providing customers with secret code. In-n-Out does this with their menu which gives their customers the ability to tell a story.
The trick is to make the whole shopping experience worthwhile talking. If it is, people can’t help but to tell others about your business.
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