Here is a smart word of mouth marketing by Dunkin Donuts.
Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit.
Each month, Dunkin Donuts is running different promotions:
Tuesdays in December 2009 – firefighters
Tuesdays in January 2010 – police
Tuesdays in February 2010 – teachers
Tuesdays in March 2010 [...]
