December 2009

Word of Mouth Marketing By Dunkin Donuts

December 9, 2009

Here is a smart word of mouth marketing by Dunkin Donuts. Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit. Each month, Dunkin Donuts is running different promotions: Tuesdays in December 2009 – firefighters Tuesdays in January 2010 – police Tuesdays in February 2010 [...]

Read the full article →

Wells Fargo, Delight Your Customers or Go Home

December 3, 2009

This is what happened to my wife yesterday. Wells Fargo calls up our house and said, “We’d like to appreciate you for being a valued customer and would like to offer you our great life insurance”. A few moments later, the lady who made the initial call, hands the call to her male manager. He [...]

Read the full article →