Here is a unique way to spread news about your business. Read what Robert Paul Salon of Ahwautakee is doing.
They’re giving free haircuts for teachers. Instead of blowing hundreds of dollars on advertising created by people who may only know a little about running effective ads, this act of service spreads news about the salon amongest teachers. Needless to say, people in the same industry talk to others, making the story to go viral.
Do Not Reward Everyone, Reward Only Ones Who Matter
You can do the same thing for your business. Let’s say you run a mom and pop Mxican restaurant business, take the money you could spend on advertising and use it for free tacos and burriotos for firefighters, construction workers, grocers, whatever. You can make it VERY specific for an industry, and make sure you place that as a condition of your free meal. The goal is to not reward everyone because then people won’t feel special (supermarket’s reward programs for example).
Each month (or each day, day week) rotate it for other industries. Then here is the best part.
Get EMAIL ADDRESS from each customer, collect them so that you can notify them about the next promotion as well as any other sales you might run! You’ll not only have free ideavirus to spread worthy of note, but also collect email addresses from people who will help you spread your story.
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