I live in Mesa and work in Phoenix. Every morning, I drive the same route for 35 minutes on my way to office. I leave my house the same time everyday, and when I take the exit out of freeway, I merge into the lane with the same car that was front of me the day before.
There is a comfort in knowing life is predictable.
Or is what we think.
Actually, life isn’t predictable. While we remain comfortable trying to predict our lives, our competitors are preparing better for the next job promotion, conducting a better market research for innovative ideas, and contacting existing customers about a new initiative.
Predictability was a luxury reserved only for industrial age. In this new age of digital or information age, predictability is the worst enemy for growth because if we’re predictible, we’re rarely doing anything that challenges the status quo.
Sometimes, though, it’s not you, but it’s your industry that makes you feel predictable about things. If it is, there is a huge opportunity for your organization to grow double or triple in size because they’re probably taking their customers for granted, and the market is feeling complacent. And when customers feel complacent, they’ll go to someone else who can provide better alternatives.
So do something when things start getting predictable because that’ll catch your competitors off guard.
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