Just to Make That ONE Play

by Tak Hikichi on February 8, 2010

New Orleans Saints won its first Super Bowl title. Pro athletes repeat mundane and boring practice all their lives to make ONE play that determines the outcome of the game. Every day, most of our lives are filled with mundane stuff, but they are what give us inspiration in times of need, making everything else we go through worthwhile doing.

Congratulations, Saints. Your fans, your city and your team needed the victory.

 

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It’s OK to Be Introvert

by Tak Hikichi on February 1, 2010

I watched Miss America over the weekend. All pretty and smart girls from all over America, competing for the title.

Most girls respond to questions thoughtfully, but I believe people want more than just the safe answers. Inspiring people aren’t usually the safest ones, but having decided that their belief is more important than their fear of looking stupid on television.

Safe answers are boring, they’re just a click away. The braves, they don’t necessarily overcome fear, but are authentic, passionate, courageous, and sometimes even introvert.

Brave people aren’t always charismatic, but they do it anyway. 

That “doing” is what gives brave people charisma.

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Google Voice Ready for the iPhone and Palm’s WebOS

January 26, 2010

If you own the iPhone and do some cool stuff with it, get Google Voice.
With Google Voice, you can read voicemail like a text message, receive incoming calls to your home to ring your cellphone, desk phone or even office phone.
It means, when your friend calls ONE number, all of your phones ring (you can [...]

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Social Media Spread News

January 15, 2010

Here is an example of Social Media spreading news.
My friend Yaneth White (my old college classmate) told everyone in Facebook something I have not heard in the mainstream news.
Social Media is a useful tool to spread news. It’s up to us to utilize it for our benefit.
Here is a remarkable way to tell a story [...]

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Word of Mouth Marketing By Dunkin Donuts

December 9, 2009

Here is a smart word of mouth marketing by Dunkin Donuts.
Instead of rewarding everyone who walks in, why not reward a few? Such marketing strategy spreads among those who benefit.
Each month, Dunkin Donuts is running different promotions:

Tuesdays in December 2009 – firefighters
Tuesdays in January 2010 – police
Tuesdays in February 2010 – teachers
Tuesdays in March 2010 [...]

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Wells Fargo, Delight Your Customers or Go Home

December 3, 2009

This is what happened to my wife yesterday.
Wells Fargo calls up our house and said, “We’d like to appreciate you for being a valued customer and would like to offer you our great life insurance”. A few moments later, the lady who made the initial call, hands the call to her male manager. He said [...]

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Do You Want to Live Somewhere Safe? Move to Gilbert

November 24, 2009

If you’re thinking about moving to the East Valley and looking for a very safe place to live, you might want to consider Gilbert. AZ Central reports Gilbert being the #24 safest city in America.
Mesa ranks as #170 (not bad), but we have a little bit of catch up to do. In fact, it cannot [...]

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The Courage to Be Different

November 11, 2009

I blog about unconventionality, and I tell you, that’s a very lonely world. People wonder why I blog about such a seemingly unpopular subject and tell me to write something “more people” will be interested in reading. They tell me how I can get more traffic that way, and how I can profit from ad [...]

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Mesa Wants You to Be Remarkable

November 5, 2009

One of the most frequently asked questions I receive being online is how to rank highly in search engines. People believe there has to be some way to beat the competitor, and if you can figure it out, Google will bless them with more customers, right?
My belief in SEO or search engine optimization is unconventional. [...]

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Why Cheesecake Factory Is Better Than Macaroni Grill

October 29, 2009

My wife calls Macaroni Grill in Mesa to request for a reservation. It was for a large party (28 people) and the response from Macaroni Grill went like this.
“Uh… that’s a lot of people and we can only do set menu”. Besides,  they didn’t want to help break the bills into individual — this was [...]

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